Friday, February 18, 2011

Facebook Business Pages... Engage!

What changed?
On Friday there were major changes to the way that Facebook business pages can interact. Much like how personal pages could always comment and post on each other's walls, business pages can now do the same. In addition, business pages can share other business pages posts, and business pages can also "Like" other business pages. That last bit was always there, but was called "favoriting a page".

Example here of Krud Kutter and Dover Projects Engaging. Click to enlarge.


I believe these changes will really impact the B to B Facebook landscape.
What exactly will these B to B interactions look like 6 months from now??? I'm not sure exactly. That said, I (being the experimental type), have "Liked" almost every Tool, DIY, Home, Design, Woodworking... business page that I've come across since this change, and I personally plan to engage with them via my Facebook community page.

Example here of the pages I've liked. Click to enlarge.

You can go to my Facebook community page here http://www.facebook.com/DoverProjects, and scroll down to "Likes"in the left hand column, to see all of the companies (and communities) I've "Liked", and you can quickly "Like" them while in the the "Use Facebook as your page name" mode (right hand column of your business page). Yes, that's yet another change that makes all of this possible... Or you can go to my "info" section and scroll down to "Likes and Interests".

I thought I'd also stick these pages I've liked here (below), for the fun of it too. By the way, if would like to add your Facebook page to this list, send me a note via twitter to @doverprojects, or just post your Facebook page link in the comments below. 

Facebook business and community pages I've "Liked", so far...
(udpate) I removed the links. Google might see it spammy.... Sorry about that.—Peter



Phew. First blog post in aaagggesss... Yeah, I know. I need to move to Wordpress, etc... All in good time.



Cheers!—Peter, AKA Dover Projects



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My Standard Disclaimer: This is what I did. This does not mean this is the best way, the right way, to building code, or even safe for your needs. So you are on your own with your project. I make no promises about the information presented here. I'm just a do-it-yourselfer, not a professional at all, sharing my story. So if something goes wrong with your project, you are on your own. Good luck, and have fun!

All content and photos, copyright 2009, Dover Projects.
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7 comments:

  1. Great job, wonderfully written.

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  2. Hey thanks. Glad you enjoyed it. Hope all those links there aren't viewed as "spammy" to Google. I forgot my SEO hate last night.

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  3. This is going to be a great change and really improve the way that businesses interact with eachother. Great post!

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  4. Hey Peter,

    First- I love the response to "anonymous". :)

    Second- I briefly looked at setting up a FB business page but got sidetracked. Do you have to pay for it? Is it really similar to a personal account? Any tips if I decide to set one up?

    Third- We (OPC) made the move from blogger to wordpress a few years ago. Let me know if you bump into any problems that we can help out with.

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  5. Ethan, Setting up a FB business page is really easy. You do not have to pay for it and it is very similar to a personal account. If you've used Facebook for personal uses, you will get the hang of a business page right away. As far as tips, there is always something new to learn... I'd say the number one thing to keep in mind is that your page should engage your audience and give them value, so ask them them questions (the page is not about your business, or your marketing message), and give them content that is of value to them. Thanks for the offer to help with my move to Wordpress!

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  6. Aha! I finally have put the pieces together and realize who you are! It's one project closer Ethan! Hey man!

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Please leave your questions or comments here. I love to get feedback. You can do so without an account or user names and passwords, etc. Just select "Anonymous" next to "comment as". Thanks!--Peter